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Brand recognition plays an increasingly important role in today’s business world. In fact, trademarks are among the most valuable intellectual property assets for traditional, brand-driven consumer-product companies and technology businesses alike. With the globalization of potential markets and the continued expansion of the Internet marketplace, more and more businesses recognize that their corporate and product names, logos and slogans are essential for communicating product value, establishing a solid reputation and building brand loyalty.
Cooley Godward Kronish’s Trademark, Copyright & Advertising practice offers a full range of services to address these critical business needs. Our dedicated group of partners, associates and paralegals have extensive experience in trademark counseling and litigation and are highly knowledgeable about related areas, such as advertising, contests and promotions and copyright law. With approximately 30,000 under our management, including nearly 2,000 applications initiated in 2007, Cooley’s trademark prosecution practice ranks among the most active and successful practices worldwide.
Many multinational businesses have entrusted us to handle their trademark infringement litigation and manage their large domestic and international trademark portfolios. Our clients include exciting Internet destinations, leading-edge technology companies and businesses with significant brand presence in the retail and service markets. Moreover, major branding consultants come to us for advice on corporate and product naming, and we assist key players in the venture capital community with the management of their own intellectual property as well as that of their portfolio companies.
Related practices
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